From 200,000 to 2 Million: We Empowered a Canadian Sports Streetwear Brand to Achieve Leapfrog Growth

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Issue Time: 2025/12/13 10:38:12

Summary

We empowered a Canadian sports brand to achieve 10x order growth through specialized design and licensing support. Starting from 200K RMB, we solved compliance and quality challenges, evolving into a strategic partner. Our collaboration resulted in 2M+ RMB annual orders, demonstrating our ability to build scalable, long-term partnerships.

Client Background: Precisely Capturing the Essence of North American Sports Culture

Our Canadian client is a CEO deeply engaged in the North American sports merchandise market, operating a sports streetwear brand with two physical stores. The brand specializes in NFL (National Football League) and MLB (Major League Baseball) peripheral products, with the core challenge of accurately capturing the passion of these sports and the culture of fan loyalty to teams.

Key Breakthrough: Solving Authorization Challenges, Building a Compliance Bridge

We did not rest on the success of a single order delivery. Early in the collaboration, we proactively assisted the client in advancing the official brand authorization process—a critical prerequisite for the legal sale of NFL/MLB merchandise. Through multiple rounds of professional communication with the brand owners, we successfully helped the client obtain authorization. This not only resolved the core pain point of compliance but also established us as a recognized supply chain partner by the brand owners.

Core Value: A Partnership That Transcends Transactions

Sports apparel must withstand frequent use, leading us to establish a stringent quality control system. From fabric durability testing to print fastness verification, every step implements quality requirements that exceed industry standards. This commitment to quality not only meets the strict demands of brand owners but also builds a solid foundation of credibility for the client in the local market.

This deep collaboration yielded significant results: the client's sales continued to climb, and our annual order value grew from the initial 200,000 RMB to over 2 million, achieving leapfrog growth of more than tenfold.

If you are seeking a manufacturing partner that truly understands sports culture and possesses full-chain service capabilities, we look forward to speaking with you. Let's explore together how to transform your brand philosophy into market success.

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