Gym as Stage: Young North Americans Redefine Fitness Socialization
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- Issue Time
- Sep 11,2025
Summary
In North America, youth are transforming gyms into social hubs. Demand for lightweight, breathable activewear soars in Canada, the U.S., and Brazil as fitness becomes a key lifestyle and social trend.
In North America, young people are leading a new trend where "the gym becomes a stage." For them, fitness is no longer just a means to shape their bodies or relieve stress but has evolved into an important form of socialization.
Markets in Canada, the United States, and Brazil are experiencing significant growth, with a surge in demand for lightweight and breathable materials among younger demographics.
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