New Zealand Retro Brand Visits, Kicking Off New Cooperation!
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- publisher
- Lily Zhong
- Issue Time
- Nov 4,2025
Summary
Today, a delegation from a New Zealand street-retro brand visited RAINBOW headquarters. They had in-depth talks on H1 2026 cooperation, with products favored by young people and a bright cooperation prospect.
Today, the fashion industry has received an exciting piece of news-a delegation from a New Zealand street-retro brand arrived at the RAINBOW headquarters, and the two sides had in-depth and fruitful discussions on cooperation matters for the first half of 2026. This cross-border exchange has undoubtedly injected new vitality and infinite possibilities into the fashion industry.
Among the products brought by the New Zealand delegation, windbreaker jackets and shorts have become the focus. Market research shows that these two products precisely meet the fashion needs and aesthetic preferences of the young group aged 21 - 35. Consumers in this age group pursue individuality and uniqueness and have a keen sense of fashion. These two products have quickly become popular among young people with their retro design style, high - quality fabrics, and comfortable wearing experience.
What's even more surprising is the product's significant social influence. Out of every 10 buyers, 3 will share their outfit photos on social media. These fashionable and personalized photos spread rapidly on the Internet, like sparks starting a prairie fire, leading to a remarkable 63% increase in the brand's organic traffic. Among them, the two elements of "retro style" and "sustainability" have become the core driving forces for the brand's growth. The retro style evokes people's nostalgia and pursuit of classic fashion, while the sustainability concept aligns with current consumers' concerns about environmental protection and social responsibility. The two complement each other, winning the brand a good reputation and wide recognition.
Based on the excellent performance of the products and market feedback, the New Zealand customers have expressed a strong desire to maintain in-depth cooperation with RAINBOW. They intend to further purchase retro T-shirts and jacket styles to enrich their product lines and meet the needs of more consumers. During the discussions, both sides agreed that face-to-face communication and on-site understanding were crucial. Through in-person exchanges, BUYERs can have a more direct and in-depth understanding of RAINBOW's sampling process, design concepts, and the entire production chain. This transparent communication method helps build trust between each other and lays a solid foundation for future in-depth cooperation.
The visit of the New Zealand retro brand delegation is a good start for the cooperation between the two sides. We look forward to working hand in hand with our New Zealand partners in the future to create more remarkable fashion works and lead the new trend of street-retro fashion!