European Streetwear Brand Represent Secures £50 Million in Series B Funding to Lead Global Fashion Transformation with AI Technology
UK's premium streetwear brand Represent secured £50M in Series B funding on Jan 15, 2024, led by a Silicon Valley VC firm. Amid streetwear's global boom, it uses AI for predictive design and smart manufacturing, achieving a 92% sell - through rate. With plans for 12 - country expansion in 2024, it had £120M sales in 2023. Post - funding, its valuation hits £450M, leading tech - fashion integration.
Sep 22,2025